A study that has been recently published by Ramboll consulting and MaaS Global, titled “Whimpact: Insights from the World’s First Mobility as a Service Solution”.
The study is based on actual annual data from Whim, the world’s first MaaS service commercially available, which brings together various modes of transportation under one monthly subscription. In the study, engineering and design consultancy Ramboll analyzed data of 70 000 registered users based on Whim’s first operating year in Helsinki, Finland. Whimpact reveals results on how people use MaaS and how that compares to overall usage of transportation services in a particular city. The key findings are:
- ”Public transportation is the backbone of MaaS.”
- ”Whim users are steeped in multimodalism and use both bicycle and taxi to solve the last-mile problem.”
- ”Growth in MaaS usage has been strongest in the inner-city region.”
So, the first numbers are in and it looks like MaaS, when done right, does exactly what we expect it to do: it relies on mass transit (not automobiles), solves the last-mile problem (that automobiles used to solve) and is most popular in dense areas (where automobiles pose the biggest challenge).
Full study available at this link.