Ricardo report shows path to commercial success in the MaaS revolution

Ricardo AEA, global engineering and environmental consultancy, recently published a white paper providing technical ideas for the success factors in the commercial market of Mobility as a Service (MaaS) innovations.

The report presents how the automotive industry is currently facing a crucial transformation, particularly related to the ways vehicle are going to be used.

The current model dominated by personal car ownership and use will change to vehicle-to-vehicle and vehicle-to-infrastructure connectivity models, supported by the development of the  required technology (as foreseen  with the implementation of MaaS. concepts). The rise of these technologies is supporting the introduction of further innovations, such as robotic taxis or delivery drones. Among various issues, the report analyses also the costs per mile of robotic taxis compared to personal car ownership as the technologies that are already enabled by MaaS.

“Thanks to the commercial development of MaaS innovations, there is a concrete opportunity to improve the currently very low levels of asset utilization for passenger cars, replacing current models of vehicle ownership” argued Marc Wiseman, President of Ricardo Strategic Consulting USA.

The full story is available at this link.